The independent R&B/Pop artist brings romance, comedy, and cinematic storytelling together in the latest visual from his album Erratic Heartbeats.
Independent R&B/Pop singer-songwriter Will Preston has unveiled the official music video for “Don’t Like Falling In Love,” delivering a stylish, romantic-comedy-inspired visual that brings a playful new dimension to one of the standout tracks from his latest album, Erratic Heartbeats.
Built around the song’s central contradiction, the video follows a confident romantic who has made one very firm decision: he may still believe in romance, but falling in love again is completely off the table.
Unfortunately for him, life appears to have other plans.
Set against a backdrop of sophisticated nightlife, unexpected encounters, and subtle comedic moments, the story follows Preston as he navigates an evening in which an intriguing new connection threatens to challenge his carefully established rules about love.
Throughout the video, mysterious warning messages appear in everyday places, offering increasingly amusing reminders of the emotional risks he is determined to avoid.
The result is a cinematic blend of romance, humor, and contemporary R&B storytelling.
Bringing the Story to Life
For Preston, the project represents another opportunity to expand his creative expression beyond songwriting and recording.
Having developed a growing interest in AI-assisted filmmaking, Preston conceived, scripted, and directed the video’s narrative, combining cinematic footage with traditional post-production techniques.
“One of the things I enjoy most about creating music is imagining the world that exists around a song,” Preston shares. “The characters, the situations, the little details that make the story come alive. Being able to take those ideas and develop them into a visual experience has become another exciting part of my creative process.”
Rather than approaching the visual for the song as a conventional heartbreak ballad, Preston envisioned a sophisticated romantic comedy that reflects the wit, confidence, and emotional contradictions woven throughout the lyrics. The project was developed using sophisticated AI filmmaking tools, with additional editing and post production using Final Cut Pro and other editing software. The visual balances genuine romantic chemistry with playful reminders that even the most determined hearts don’t always follow the rules.
A New Chapter in Visual Storytelling
“Don’t Like Falling In Love” appears on Preston’s 12-track album Erratic Heartbeats, released June 5, 2026.
The project explores the complexities of romantic relationships through a collection of songs examining love, vulnerability, desire, uncertainty, and the often unpredictable decisions of the heart.
With the release of the new video, Preston continues expanding the album’s visual identity, bringing individual songs to life through distinctive cinematic concepts.
A four-time SoulTracks Readers’ Choice Award nominee and 2026 Male Vocalist of the Year finalist, Preston continues to build on more than two decades as an independent recording artist while exploring new approaches to music, technology, and creative storytelling.
Watch the Official Music Video
Watch Will Preston’s official music video for “Don’t Like Falling In Love” below.
